- Brand identity
Lovie Awards – People’s Choice – Intergraded Mobile Experience
Lovie Awards – Gold – Mobile & Experiental Marketing
Lovie Awards – Lovie for Good Selection
There are stories from the Second World War on every Amsterdam street corner. The streets bear silent witness to acts of heroism and resistance, large and small. These stories are too important to forget, yet are threatened with extinction.
On Remembrance Day, May 4th, Vrijheidsverhalen tells these stories and honours their main characters by turning outdoor adverts into temporary interactive memorials. True to the city-wide atmosphere of quiet commemoration, the ads are also silent. Point your mobile’s camera at the ad, scan the QR-code and listen. Each story comes to life as an immersive 3D sound experience, told from a first person perspective at that exact GPS location.