- Brand identity
Propaganda is a cultural collective, created by self disciplined people. A lifestyle that resonates in events, fashion and hip-hop music with freedom as an important core value. At Propaganda my role is both organizational as well as art directional. The logo symbolizes a coat of arms, based on the origin of the two founders, Russian and Congolese. I chose for a bright color palette, big typography and impactful image editing, to express the concept behind Propaganda.