Grand Prix Content Marketing – Video / Serie
Lost In Transaction is an IGTV based content series for ABN AMRO, one of The Netherlands’ largest banks. Two teams of influencers race each other along the Mediterranean coast. I designed the entire identity, consisting of the logo, several design elements such as an interactive map and titles, and the campaign visuals. The ripped paper is a reference to the multiple location reveals made in the series, where the influencers are unaware of.